Strengths
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Smaller Schedule: each game means more to the outcome of a teams season
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Great Competition: few blow outs and many close games each week
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Exciting Plays: big plays occur often
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Great Following: fans tune in to each game since there are fewer games than some of the other major sports
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Concussion Issue: threatens the short and long term success of the league
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Violent Player Behavior: players making dirty hits to murky the brand image
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Use of Banned Substances: threatens the fair competition model of sports
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Domestic Violence: poor player image and players look poorly on by women and kids
Weaknesses
Opportunities
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Distributing Harsher Punishment: keeps pure competition sports image clean
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Harsher Behavior Penalty: will learn to not act out if they want their job
Threats
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Serious Brain Trauma: the threat of CTE and lingering injuries can make football become extinct
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Player Safety: if not made the clear cut number one goal players will no longer want to play football
