Strategy | nflwebsite

NFL has to prove that players are improving their behavior because people don’t like to support players who get in trouble with the law and can’t relate to the players that way
When players have poor images it is difficult to explain to young children why certain players display poor actions both on and off the field
Families can decide to take their children, families, and friends to other events where certain issues are not prevalent and are comparable in terms of entertainment

NFL has to prove to this audience why they are the best sport to follow and the most entertaining one
Have to convince this audience why going to an NFL game with friends is a better option than say going to the bar with some friends
Have to promote that the experience is worth the expensive ticket price to get into the game

Have to promote to women that players, coaches, and those involved with the league are good citizens
The NFL has to get over the issues players face when it comes to domestic violence charges
As a league have to display that you're family friendly entertainment due to their being other quality options available for families

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