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The National Football League wants to provide our fans with fair, clean, and well officiated football games; this will allow our fans to be given the best entertainment available in all of sports. The NFL is devoted to having our players, coaches, and all those involved with our league to be positive role models both on and off the field of play.
Key Message
Core Message
The NFL wants to be the most dominant domestic sport in the US for at least the next 10 years. The NFL wants to provide a better brand image to consumers and sponsors and settle any issues the league faces.
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