top of page
Target Audience

  • Age Range: 35 - 54 years old

  • Ethnicity: Caucasian

  • Gender: Male

  • Income: $250,000 - $500,000

  • Relationship Status: Married

  • High paying job (business owner, entrepreneur)

  • Highly educated (college degree)

Secondary Audience

  • Age Range: 18 - 34 years old

  • Ethnicity: Mixed Race

  • Gender: Male

  • Income: Less than $50,000

  • Relationship Status: Single

  • No job or minimum salary job

  • Working on education or minimal education

Female Audience

  • Age Range: 35 - 54 years old

  • Ethnicity: Caucasian​

  • Gender: Female

  • Relationship Status: married to adapted NFL watcher in the same age range

  • House wife or working mother

  • Educated 

Michael Smith

  • Caucasian Male

  • 36 year old

  • Yearly salary: $375,000

  • Married to Sarah Smith

  • Franchise of two McDonald stores

  • Masters in Business Management

Target Audience Needs

  • High end and good quality food

  • Good tasting and expensive beer/alcohol

  • Convenient experience (will spend money on good seats, box seats)

  • Comfortable entertainment and seating (wants luxury experience)

Sean Johnson

  • Hispanic Male

  • 22 years old

  • Yearly salary: $10,000

  • Works part time at the local Best Buy

  • Single

  • College Student at the University of Connecticut

  • Working towards a Bachelor's Degree in Sports Management and a minor in Sales

Secondary Audience Needs

  • Cheap and accessible food (concessions stand food)

  • Low end or cheap beer/alcohol

  • Exciting experience (wants to just be in the stadium and will endure the weather)

  • Crazy entertainment (loud and rowdy atmosphere/crowd)

Sarah Smith

  • Caucasian Female

  • 38 years old

  • Yearly Salary: $100,000

  • Married to Michael Smith

  • Works Part-Time as the head of Human Resource

  • Bachlor's Degree in Human Resource Management

Female Audience Needs

  • High quality food and experience (will spend lots of money for high quality experience)

  • Expensive alcohol (top-shelf liquor)

  • Good entertainment and seats (luxury seats and options will be purchased) 

Comments

Comments can be left below to give us feedback on our market research.

Thanks! Message sent.

© 2018 by The National Football League

bottom of page